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Bi-Injected Mascara Brush Technology at GEKA

Customizable color options, faster applications, quick pay-off, maximum volume and 100% guaranteed brush quality with camera-monitored production, GEKA was the first to market with bi-injection brushes and has sold over 2 billion bi-injected brushes.

01 Mar 23

GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume

GEKA presents its bi-injected mascara brush lashDIVINE, that has been designed for quick pay off and maximum volume. This two-material brush delivers extreme volume, with the stiffer core material providing stability while the outer bristle material catching each lash.

22 Feb 23

medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China

In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.

11 Jan 23

GEKA outpaces industry across key CDP rankings

medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.

22 Dec 22

GEKA earns EcoVadis Platinum sustainability rating for third year running

Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.

07 Dec 22

Create wonderful lashes with GEKA’s new FAN C Brush

The new molded brush is specially designed to spread the lashes and features 2 application zones. Bristles can now be found at the brush tip, making them ideal for sharp separation and precise final touches.

23 Nov 22

Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes

GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.

14 Nov 22

GEKA receives the Blühender Betrieb "Blooming Business" award

GEKA has received this award from the Bavarian State Ministry for Environment and Consumer Protection within the scope of the "Blühpakt Bayern" for its flower- and bee-friendly outdoor areas.

27 Oct 22

MEDMIX appoints Oliver Vogel as new Head of GEKA

MEDMIX, a global leader in high-precision delivery devices, appoints Oliver Vogel as new Head of its Beauty brand GEKA, effective October 1st, 2022.

07 Oct 22

GEKA Elgin repeats success with EcoVadis Gold medal for sustainability!

For the second year running, the EcoVadis assessment places GEKA Elgin in the top 5% of all facilities assessed, with the site receiving a Gold Medal rating for sustainability.

22 Sep 22

GEKA's Natural Mascara to reduce your CO2 footprint

GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.

05 Sep 22

Lancôme chooses GEKA to make its latest concealer

GEKA was chosen by the prestige brand Lancôme to make its latest product: Complexion Idole Ultra Wear All Over Concealer by using a shatterproof plastic that is reminiscent of glass.

01 Sep 22

GEKA partners with Cheekbone Beauty Cosmetics to produce Mascara and Brow Gel packs

The indigenous-owned sustainable cosmetics brand from Canada has partnered with GEKA to produce the Sustain Brow Gel and Sustain Mascara.

25 Aug 22

Inika Organic’s voluminous mascara with GEKA

GEKA designs an effective mascara pack for voluminous application with Inika Organic, using deltaFIBER technology. The eye-catching pack has a matt satin finish with a clear lacquer, blending together matt and gloss effects.

19 Aug 22

GEKA partners with Makeup By Mario for Master Hold Brow Gel

The Master Hold Brow Gel uses long fibers of the EOS brush to reach brows directly at the root and short fibers to ensure definition of each individual lash.

09 Aug 22

GEKA Releases its First Sustainability Report

As a part of medmix, a global leader in high-precision delivery devices, GEKA (medmixBeauty) is releasing its first Sustainability report, outlining the commitment to and progress towards the company’s sustainability goals.

22 Jun 22

GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"

Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.

21 Jun 22

Discover the Hygienic and Highly Precise Micro Bristle Applicators from GEKA

GEKA has expanded its product portfolio of hygienic, precise applicators by introducing ready-to-go solutions with micro bristle technology.

04 Mar 22

GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating

GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.

25 Feb 22

GEKA Brow Duo in the Color of the Year 2022

GEKA converts the latest beauty trends into products ready for sale- look at the Brow Duo brush in 2022's Color of the Year.

21 Feb 22

Best Performing Mascara Showcase at MakeUp in LA

GEKA’s best performing mascara combinations are showing up at MakeUp in Los Angeles: Advanced liquid cosmetics applicators and full-service approach guarantee the perfect beauty application solution for your unique needs.

09 Feb 22

GEKA Shares its Market Knowledge And Feel For Trends

GEKA develops packaging that consumers want by researching social and consumer macro-trends and transforming them into clear, innovative solutions for color cosmetic ranges.

07 Feb 22

GEKA’s PCR and Bio-based Fibers Chosen by Natural Beauty Brand

For this new makeup collection, GEKA produced the mascara and eyebrow mascara in reliable, sustainable PCR materials and by using bio-based fibers developed from castor oil for the brushes.

19 Jan 22

Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating

GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.

17 Dec 21

CDP report reaffirms GEKA’s position as a leader in sustainability

GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.

09 Dec 21

GEKA continues to enforce its IP rights and protects its customers

Cosmetic applicator manufacturer GEKA GmbH has successfully enforced its design rights to the protected DEFINER MAX lip applicator.

08 Dec 21

The Innovative new L’amour La vie et La Beauté Collection

GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.

28 Oct 21

GEKA’s leading beauty applicators on show at MakeUp in Paris

GEKA will attend this year’s MakeUp in Paris exhibition to share its latest application solutions for liquid cosmetics with the industry. Magical results land innovation award for pureDEFINITION mascara brush

19 Oct 21

GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris

GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.

08 Oct 21

GEKA takes gold award for sustainability

GEKA’s branch in Elgin, Illinois, has been awarded a Gold EcoVadis Medal, placing it in the top 5% of companies assessed.

04 Oct 21

GEKA GMBH celebrates opening of headquarters' expansion in Bechhofen, Germany

Creating a futureproof, customer-centric factory GEKA’s expanded headquarter will help to deliver the applicators of the future

06 Sep 21

GEKA steps up its decarbonization commitment

As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.

20 Jul 21

GEKA Update 2021 Magazine Released

Discover the world of beauty powered by GEKA.

19 Jul 21

Look FLAWLESS with crystal clear cosmetic bottles made with PCR

Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.

30 Jun 21

GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee

GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.

15 Jun 21

GEKA welcomes visitors to view their cosmetic applicators in full 3D

GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.

08 Jun 21

GEKA’s new cosmetics set makes morning routines a breeze

Cosmetics packaging innovator GEKA has launched its latest kit, the FOR ME Care Collection. With sustainably produced, high performance applicators, users can create the perfect morning beauty routine in just six steps.

28 Apr 21

GEKA helps Clarins shine

When a brand’s design desires meet the expertise of GEKA’s departments, dream packaging is the result. The successful Lip Comfort Oil Shimmer by Clarins, relied on GEKA’s proven lipDEFINER applicator.

29 Mar 21

GEKA’s sustainability work is rewarded

GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.

11 Mar 21

Green talk with GEKA

GEKA is committed to measure its global environmental footprint. Maxime Darimont, Sustainability Manager and Frederic Duquet, Head of Global R&D and Innovation offer further insight.

01 Jan 21

'Mask Have' essentials from GEKA

GEKA's new collection has everything that you need to shine when you are out. The Mask Have set includes 2 face masks along with a mascara and brow product to give your face the perfect frame and final finish.

05 Nov 20

GEKA's 'Summer Time' style

Summer Time from GEKA shows a gradual lacquering from purple to pink to orange, paired with 2-colored silk screen print to give a vibrant, summery and eye-catching appearance to the high-quality packaging.

20 Oct 20

Meet the GEKA team online!

The GEKA Group has become one of the world‘s leading manufacturer of brushes, applicators and of complete packaging systems for the cosmetics industry. Meet the GEKA team online and chat about the company's latest innovations through Webpackaging LIVE.

25 Sep 20

Create & customize your make-up with GEKA's online product configurator

GEKA's online product configurator allows users to create and customer hair, lip, eye and facial make-up online - in the easiest possible way. Try out the configurator for yourself!

18 Sep 20

EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%

GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.

03 Sep 20

GEKA's Reborn mascara pack with 93% sustainable material share

GEKA's mascara contains sustainable solutions for all 5 components of the cosmetic packaging, and the packaging in total is made of 93% sustainable material share.

25 Jun 20

GEKA presents its sustainable beauty collection Reborn

Reborn is a sustainable beauty collection that gives plastic packaging a second life. GEKA's range of eye and lip products is made up of sustainable packaging solutions, either using recycled materials or bio-based alternatives.

17 Jun 20

GOLD for GEKA - CSR Rating EcoVadis

GEKA has been awarded a gold EcoVadis rating for its CSR achievements. Now, the company's top priorities of dealing responsibly with people and with the Earth's resources have been internationally recognized.

15 Apr 20

Virtuell packaging development par excellence

GEKA has launched a revolutionary 3D packaging configuration solution. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance.

14 Jun 19

Clara Boerner
News Folder
English
Created 17 May 2017
Modified 25 Sep 2018
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