medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.
As experts in high-precision beauty application solutions, medmix Beauty brand GEKA is a forward-thinking company with an ambitious, genuine leadership. As part of its overall ESG strategy, the manufacturer transparently reports the steps it takes to enhance sustainability. This disclosure allows GEKA to constantly assess its ESG impact and policies, while helping the beauty industry move towards a more sustainable, environmentally aware economy with the goal of zero waste-to-landfill.
In line with this commitment, GEKA discloses key details about its operations to the CDP, an independent, international non-profit organization working with investors, companies, cities, and regions to accurately assess their environmental impact. Based on this year’s evaluation, GEKA was recognized for its good environmental management. With a B score on climate change performance, the company has outperformed most plastic product manufacturers and global production companies as the industry average score is C.
“The reports provided by the CDP are invaluable tools for anyone interested in pushing forward sustainability within their organization," says Adrian Cawsey, Senior Sustainability Manager at medmix. "They help us to better understand the risks and opportunities related to our practices and take action to reduce our impact on the environment. In addition, these efforts allow us to better track our progress and identify further areas for improvement. The reports also provide our customers with independent verification of the sustainability business."
Overall, GEKA's dedication to ESG issues manifests in its governance processes, objectives, emission reduction measures, energy, and risk management as well as its drive for value chain participation. By embracing a holistic and proactive approach to sustainability, GEKA is establishing itself as an industry leader supporting positive change for the environment and society.
As a part of medmix, a global leader in high-precision delivery devices, GEKA has set key sustainability goals based on the Science Based Targets Initiative (SBTi), such as achieving a 30% reduction in its greenhouse gas emissions by 2029 versus 2019. To achieve this objective, medmix Beauty continues to increase its use of renewable resources, while also optimizing energy efficiency at its facilities and increasing its range of reduced-impact product lines.
In addition, GEKA works closely with its customers to encourage the use of reduced-impact products and increase the availability of more sustainable beauty products for end users. Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis demonstrating leadership within its sector as part of the top 1% of companies assessed.
GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume
GEKA presents its bi-injected mascara brush lashDIVINE, that has been designed for quick pay off and maximum volume. This two-material brush delivers extreme volume, with the stiffer core material providing stability while the outer bristle material catching each lash.
medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China
In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.
GEKA earns EcoVadis Platinum sustainability rating for third year running
Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.
Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes
GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.
GEKA's Natural Mascara to reduce your CO2 footprint
GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.
GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"
Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
- Abigail Mackay
- Company News
- Created 22 Dec 2022
- Modified 22 Dec 2022
- Hits 442