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Virtuell packaging development par excellence

  • GEKA GmbH
Beauty, Personal Care, Cosmetics, Primary Packaging, Cosmetic Components, Mascara Packs, Cosmetic Applicators

Webpac has created a revolutionary 3D packaging configuration solution for GEKA, the world-renowned cosmetic packaging supplier. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance. By combining GEKA’s packaging and applicator expertise, and Webpac’s cutting-edge 3D technology, we provide users an efficient pack development solution and transform what is typically a lengthy and costly process.

What truly sets this new 3D configurator apart are the filtering options it offers users. Starting from over 100 stock components and 1200 possible combinations, the customer can find a perfect match by selecting from different criteria: desired make-up result, type of applicator, packaging filling volume or material, to name a few. It’s the most efficient way for GEKA’s customers to view the options that most fit their pack development requirements and jump straight into the customization process without delay.

Using Webpac’s 3D technology the user can take the selected pack and add in the artwork to dress-up the product, adjusting color and details in an instant. Users can view the exact specifications of each component as they customize their pack, allowing them to instantly compare the benefits of each possible combination of components.

Sharing the result has never been easier, using the integrated share function or even by showing your creation via Augmented reality: all virtual packs are AR enabled, giving users the ability to visualize pack designs as virtual prototypes. These can be projected onto any shelf or surface in dynamic 360° vision in the Augmented Reality app.

Our partnership with Webpac in this innovative technology reflects GEKA’s commitment to providing an unparalleled customer experience. The 3D Studio puts the power of packaging development directly into our customers’ hands. And with the unique filtering system not only can they get to know the full scope of our product range but also quickly access the specific components that interest them most”, comments Sacha Cusseau, Global Account Director, Geka Manufacturing Corp.

Thanks to the extensive selection of stock applicators and packaging solutions, there is no need for lengthy development times or costly investments in custom tools – this is a ready-to-go digital tool! The 3D customization features will save you time and show you your dream product created in real-time.

Visit our GEKA website today and discover our mascara portfolio. Test the brand-new tool and create your newest bestselling product. The beauty business goes digital!

See also

GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

  • Company News
  • English
  • Modified 20 Jun 2019
  • Hits 3950