GEKA partners with Cheekbone Beauty Cosmetics to produce Mascara and Brow Gel packs

  • GEKA GmbH

High quality, cruelty-free and low environmental impact: that’s Cheekbone Beauty Cosmetics INC. The indigenous-owned sustainable cosmetics brand from Canada has partnered with GEKA to produce the Sustain Brow Gel and Sustain Mascara.

Sustain Brow Gel

A toned eyebrow gel that perfectly masters the eyebrows’ definition and supplies nutrients and moisture to every hair at the same time. The eye-catching technical feature of Cheekbone Beauty Sustain Brow Gel is undoubtedly its brush, with many years of GEKA expertise behind it: the volumePERFORMER impresses not only because of its unusual shape but also by how it works: the stiff fibers provide the optimal combing effect, which tames even the most stubborn eyebrows. The uneven surface of the EOS fibers holds a very large volume, distributes it evenly over the brows and creates brilliant separation.

Sustain Mascara

A fully finished product by GEKA that relies on the patented pushupBRUSH with a special design that separates and lengthens the eyelashes perfectly, while precisely the right amount of mascara is applied to achieve generous volume. The horizontal and vertical brush configuration allows smooth application with precision, while the bristles at the tip provide an additional push that can be used to lift and shape even the smallest lashes. This makes it possible to emphasize even the small lashes on the lower eyelid perfectly.



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  • Abigail Mackay
  • Product Info
  • English
  • Created 25 Aug 2022
  • Modified 17 Aug 2022
  • Hits 570