GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.
“Being ranked as Platinum by EcoVadis means a lot to GEKA.” says Florent Lafond, GEKA CEO. “This recognition reflects our continuous commitment on sustainability to our customers and consumers.”
The overall performance rating is based on the 21 criteria defined by EcoVadis over four categories: environment, labour and human rights, ethic and sustainable procurement practices. GEKA implemented new processes and guidelines to continue reducing its environment footprint (reducing CO2 emissions, reduction of energy consumption, usage of recycled raw materials in our product lines). Consistent transparency across our operations and traceability in all stages of our supply chain supported the overall scoring.
As part of this sustainability journey, GEKA committed to SBTI (science-based target initiatives) in July 2020. “By committing to this global initiative, we increase our focus on low-carbon growth for the future”, explains GEKA CEO Florent Lafond and continues: “By setting ambitious goals, we can adapt to the changing regulatory and business environment. We thereby ensure our company’s sustainability and signal to our customers that we can be a strong partner for them in the long term.”
Earlier this year, GEKA presented Reborn, a specific product line made of recycled plastics and bio-based materials, representing 93% of the total packaging. Bottles are made of 100% PCR-PET and caps are made of 100% PCR-PP. Flocked lip applicators are made from minimum 25% recycled flock and brushes from exclusive EOSgreen and EOSgreendelta fibres (bio-based fibres consisting of 100% renewable raw materials derived from the castor oil plant).
The wipers are made of LLDPE with a bio-based content of 84%, derived from sugar cane and thread parts are made of 100% bio-based materials also delivered from the renewable castor oil plant. Paired with clean, cruelty free, super-food formulas and no unnecessary ingredients for brow, lash and lip. The mascara was awarded by the MakeUpIn expert’s committee in the IT PRODUCTS packaging category.
Sustainability is a core element of our corporate policy. Learn more about GEKA's sustainability leadership and goals here:
Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes
GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.
GEKA's Natural Mascara to reduce your CO2 footprint
GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.
GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"
Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
- Elias Bittan
- Company News
- Created 03 Sep 2020
- Modified 04 Sep 2020
- Hits 2139