Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

  • GEKA GmbH

Cosmetic packaging specialist GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara.

It is a revolutionary mascara that combines volume, lengthening and separation in one product. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The short bristles work magically on tiny lashes for a quick and shapely eye look without smudging or clumping. The result is a fan effect that could not be more perfect.

Not only the product itself but also the packaging produced by GEKA is a real highlight: The new decoration technology involving shadow printing which was used for the first time: This involves applying a second print in shadow form to the already printed surface, in order to create visual depth and make the design appear more vivid and three-dimensional – a fantastic result!

The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

For more information, contact GEKA

See also

GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

  • Abigail Mackay
  • Product Info
  • English
  • Created 14 Aug 2023
  • Modified 06 Jul 2023
  • Hits 1085