Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
Applying sustainability to lookFLAWLESS
A leading innovator in the field of packaging solutions for cosmetics, GEKA has created lookFLAWLESS with the growing demand for sustainable products in mind. The bottle, cap and thread part are made using Post-Consumer Resins (PCRs), which are derived from items that have been reprocessed into recycled plastics. In addition to this, the easy-to-handle delightfulCHARMER applicator contains a minimum of 25% recycled flock.
Combined, the components that make up the lookFLAWLESS packageresults in 42% of the overall product originating from recycled plastics. To achieve this without compromising on aesthetics, GEKA has developed a process to create crystal clear bottles made of polyethylene terephthalate glycol-modified (PET-G) containing 30% PCR.
The reduced crystallinity of PCR PET results in a much greater clarity rate compared to conventional recycled PET, which means that coloration of the plastic is no longer needed. This transparency produces more appealing bottles while also offering greater functionality for end-users who can easily monitor how much product they have left.
Featuring a stunning metallic look, the cap is molded using 100% PCR-polypropylene (PP) and the thread part is made of polybutylene terephthalate (PBT) containing 66% PCR. The bottle is also paired with GEKA’s delightfulCHARMER applicator, specially designed for use with products such as concealer or lip gloss. This spoon shaped applicator uses a minimum of 25% recycled flock for smooth application of liquid makeup, matched with a formula reservoir for optimum product dosage.
Frédéric Duquet, Head Global R&D and Innovation at GEKA said:
“We’re really excited to unveil lookFLAWLESS to our customers. People are looking more and more towards a sustainable future, and a cleaner beauty routine is a key area where we can make a change. As a packaging provider, we are always looking for ways to innovate and develop products to help achieve this.”
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
GEKA’s sustainability work is rewarded
GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.
EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%
GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.
Virtuell packaging development par excellence
GEKA has launched a revolutionary 3D packaging configuration solution. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance.
GEKA's new products: "Blaze and Glory" - colorful and imaginative!
At Luxepack in Monaco we presented a new collection called “Blaze of Glory”. It is dedicated to one of the trends for Autumn / Winter 2017 / 2018 which will be anything but gray and drab! It will be wonderfully colorful and imaginative!
- Bianka Cramblit
- Product Info
- Created 30 Jun 2021
- Modified 30 Jun 2021
- Hits 980