Creating a futureproof, customer-centric factory GEKA’s expanded headquarter will help to deliver the applicators of the future.
With the expansion of their headquarter in Bechhofen, Germany, GEKA has created a center of excellence for high-precision beauty application solutions. The facility has almost doubled in size to 22’000 m2 and features advanced manufacturing technologies that help GEKA become the applicators manufacturer of the future.
The new facility combines GEKA’s almost 100 years’ experience in development of high-precision beauty application solutions with innovative production systems designed to strengthen their manufacturing and decoration capabilities. The in-house developed assembly line combined with the knowledge and agility of GEKA’s staff will allow to support the customer’s requirements even better.
Boosting decoration capabilities
The new silk screen printing technology and the upgraded hot foil printing capability will give GEKA an edge on the decoration abilities and capacity by raising the number of cylindrical or conical packaging decorated annually. Likewise, the investment and upgrade in the metallization and lacquering process will increase their output and the level of products’ quality.
Sustainable injection molding
More sustainable manufacturing practices are also front and center of the new facility. The Injection blow molding (IBM) activities, for example, will be improved by an optimized use of resins ensuring ideal material properties as well as a reduction in energy consumption.
With 2 floors of additional office space, the new building creates an attractive environment for business activity. The open-office design lends a fresh feel to the space for a flexible co-working area which is divided by aesthetically pleasant to the eye glass partitions and inviting color schemes. GEKA is proud to put employees first, creating safe and stimulating working conditions for them. The new building will thus see enhanced collaboration and increased transparency between teams.
Ultimately, GEKA aims to offer the best possible workplace for its staff – a place that fosters creativity where innovative ideas can thrive to prepare GEKA for the future.
The expanded Bechhofen facility has been developed with the future in mind. Fully automated industry processes are being implemented to support assembly, packaging, quality control and intralogistics tasks. Interconnected robots, conveyor belts, machine vision systems and automatic guided vehicles (AGV) will help streamline and speed up key processes. Time to market and quality are 2 advantages that will meet the customers’ expectations.
Bernd Wagner, Chief Operating Officer at GEKA, comments:
“Our new center of excellence in Bechhofen will be an efficient and sustainable one-stop-shop for high-precision beauty application solutions. By upgrading our main facility and implementing advanced manufacturing technologies, we will be able to support our customers’ current and future needs.”
GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume
GEKA presents its bi-injected mascara brush lashDIVINE, that has been designed for quick pay off and maximum volume. This two-material brush delivers extreme volume, with the stiffer core material providing stability while the outer bristle material catching each lash.
medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China
In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.
GEKA outpaces industry across key CDP rankings
medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.
GEKA earns EcoVadis Platinum sustainability rating for third year running
Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.
Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes
GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.
GEKA's Natural Mascara to reduce your CO2 footprint
GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.
GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"
Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
- Bianka Cramblit
- Company News
- Created 06 Sep 2021
- Modified 31 Aug 2021
- Hits 991