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GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris

  • GEKA GmbH
Beauty, Personal Care, Cosmetics, Make Up, Primary Packaging, Cosmetic Components, Mascara Packs, Cosmetic Applicators, Shows, Associations, Media, Packaging Trade Shows, Events, MakeUp in, Packaging Awards

GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.

The “pureDEFINITION” mascara brush has been selected among 98 novelties evaluated by the MakeUP IT Paris jury as one of the 24 new products to be awarded an IT Product Award.

Visit GEKA at MakeUp in Paris to see its award-winning cosmetic applicators and other packaging solutions on the 20th & 21st October.

The experienced team at GEKA will be at Booth J22 to answer your questions, stop by!

See also

GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

  • Company News
  • English
  • Modified 08 Oct 2021
  • Hits 2615