GEKA’s new cosmetics set makes morning routines a breeze

The right makeup applicators FOR ME

Cosmetics packaging innovator GEKA has launched its latest kit, the FOR ME Care Collection. With sustainably produced, high performance applicators, users can create the perfect morning beauty routine in just six steps.

GEKA believes that a beauty routine should be effortless, with users feeling like the best version of themselves. The FOR ME collection was designed with this in mind and comprises six applicators to cover every base - skin rescue, concealer, mascara, brow gel, lip oil and lip stain as well as lash and growth serum. These all come in a soft vegan leather bag together with a pair of mini tweezers.

The FOR ME applicators feature highly ergonomic and functional designs, with micro bristles that consistently load, and release defined and precise doses of cosmetics, such as concealers and serums. Another key element is the EOS green fiber technology that uses bio-based, vegan materials with irregular surfaces to help end users apply lash or brow formulations evenly and quickly.

Thanks to these innovative characteristics, it is possible to pair superior makeup formulas with the right applicator for flawless and unrivalled results.

The six packaging solutions also help users avoid direct contact with the makeup contained, supporting hygienic practices. Ultimately, the FOR ME collection is an all-round kit that helps to create a step-by-step daily regime for the perfect balance between skincare and makeup.

Alexandre Daniellot, Head of Global Sales at GEKA, comments:

“We are excited to unveil our FOR ME Care Collection, which has been developed to simplify daily beauty routines. Our high-performance applicators provide precise, on-point skincare treatments, such as vitamin C serum applications or spot correctors. Designed to enhance natural beauty, we know customers will love the results that can be achieved with the FOR ME Care Collection.”

See also

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Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

  • Bianka Cramblit
  • Product Info
  • English
  • Created 28 Apr 2021
  • Modified 28 Apr 2021
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