The right makeup applicators FOR ME
Cosmetics packaging innovator GEKA has launched its latest kit, the FOR ME Care Collection. With sustainably produced, high performance applicators, users can create the perfect morning beauty routine in just six steps.
GEKA believes that a beauty routine should be effortless, with users feeling like the best version of themselves. The FOR ME collection was designed with this in mind and comprises six applicators to cover every base - skin rescue, concealer, mascara, brow gel, lip oil and lip stain as well as lash and growth serum. These all come in a soft vegan leather bag together with a pair of mini tweezers.
The FOR ME applicators feature highly ergonomic and functional designs, with micro bristles that consistently load, and release defined and precise doses of cosmetics, such as concealers and serums. Another key element is the EOS green fiber technology that uses bio-based, vegan materials with irregular surfaces to help end users apply lash or brow formulations evenly and quickly.
Thanks to these innovative characteristics, it is possible to pair superior makeup formulas with the right applicator for flawless and unrivalled results.
The six packaging solutions also help users avoid direct contact with the makeup contained, supporting hygienic practices. Ultimately, the FOR ME collection is an all-round kit that helps to create a step-by-step daily regime for the perfect balance between skincare and makeup.
Alexandre Daniellot, Head of Global Sales at GEKA, comments:
“We are excited to unveil our FOR ME Care Collection, which has been developed to simplify daily beauty routines. Our high-performance applicators provide precise, on-point skincare treatments, such as vitamin C serum applications or spot correctors. Designed to enhance natural beauty, we know customers will love the results that can be achieved with the FOR ME Care Collection.”
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
GEKA’s sustainability work is rewarded
GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.
EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%
GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.
Virtuell packaging development par excellence
GEKA has launched a revolutionary 3D packaging configuration solution. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance.
GEKA's new products: "Blaze and Glory" - colorful and imaginative!
At Luxepack in Monaco we presented a new collection called “Blaze of Glory”. It is dedicated to one of the trends for Autumn / Winter 2017 / 2018 which will be anything but gray and drab! It will be wonderfully colorful and imaginative!
- Bianka Cramblit
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- Created 28 Apr 2021
- Modified 28 Apr 2021
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