GEKA's Reborn mascara pack with 93% sustainable material share

25 Jun 2020
GEKA GmbH

GEKA's mascara contains sustainable solutions for all 5 components of the cosmetic packaging, and the packaging in total is made of 93% sustainable material share.

Bottle: 100% PCR PET
Cap: 100% PCR PP
Brush: brand new exclusive EOSgreen and ESOgreendelta fibers - bio-based fibers consisting of 100% renewable raw material derived from the castor oil plant
Wiper: made of LDPE with a bio-based content of 84%, derived from sugar cane, in addition to partial recycled PIR-LDPE material from GEKA production. Grinding stock is reused by placing it into the recycling process, reducing waste to a minimum.
Thread: 100% bio-based material delivered from the renewable castor oil plant.

phenomenalGLOSS: Order me today, fill me in 10 weeks!

The phenomenalGLOSS is one of the included models in the 10 week lead time program, that provides a reliable and versatile design for lipgloss or lip-related products. Complete with a doe foot applicator and cylindrical shape, its special feature is that it can be made of PET and also PCR PET depending on individual preference.

stunningLADY Mascara Packaging: Iconic Shape and Eco-Friendly Materials

Meet stunningLADY, a mascara model using an iconic cigar shape with a filling volume of 12ml. Choose your material of PP or PCR PET, your preferred brush applicator, glamorize the outside and enjoy a 10 week lead time.

GEKA receives fourth consecutive EcoVadis Platinum Sustainability Rating

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Eco-Friendly Mascara Brush: The Industry's First Post-Consumer Recycled Fiber Filament

Welcome the industry's first post-consumer recycled fiber filament the rebornBRUSH! The rebornBRUSH is made up of up to 65% PCR-PBT material fiber while still incorporating GEKA's HYPNO Technology. HYPNO Brush cuts provide more profile for more volume, featuring up to 8 cut edges and horizontal brush grooves.

GEKA's new Lip and Face Applicator: The miniBLENDER

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Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

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40th Anniversary of GEKA's Block Building System For Cosmetics

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GEKA's Shadow Printing Nominated For The Innovation and Trends Award for MakeUp Paris 2023

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Discover GEKA's New Collection "Deserve" at MakeUP in Paris 2023

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Bi-Injected Mascara Brush Technology at GEKA

Customizable color options, faster applications, quick pay-off, maximum volume and 100% guaranteed brush quality with camera-monitored production, GEKA was the first to market with bi-injection brushes and has sold over 2 billion bi-injected brushes.

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medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China

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GEKA outpaces industry across key CDP rankings

medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.

GEKA earns EcoVadis Platinum sustainability rating for third year running

Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.

Create wonderful lashes with GEKA’s new FAN C Brush

The new molded brush is specially designed to spread the lashes and features 2 application zones. Bristles can now be found at the brush tip, making them ideal for sharp separation and precise final touches.

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GEKA receives the Blühender Betrieb "Blooming Business" award

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MEDMIX appoints Oliver Vogel as new Head of GEKA

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GEKA Elgin repeats success with EcoVadis Gold medal for sustainability!

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Lancôme chooses GEKA to make its latest concealer

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GEKA partners with Cheekbone Beauty Cosmetics to produce Mascara and Brow Gel packs

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Inika Organic’s voluminous mascara with GEKA

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GEKA Releases its First Sustainability Report

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GEKA Brow Duo in the Color of the Year 2022

GEKA converts the latest beauty trends into products ready for sale- look at the Brow Duo brush in 2022's Color of the Year.

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Created 25 Jun 2020
Modified 25 Jun 2020
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