To reach its commitment to zero waste landfill and the increased usage of renewable resources, GEKA is investing in the use of materials with a lower carbon footprint.
GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.
The brush stunningLOOK is made of GEKA’s vegan and bio-based EOSgreenbombyx fiber composed of 100% renewable raw materials made from castor oil plant.
The Cap and bottle are made of 100% PCR-PP with a material impact of 71% CO2e reduction for the bottle and 94% for the cap. The mascara formula includes 79% of natural raw materials and contains a blend of natural waxes derived from rose flowers, olives, sunflowers, and a Japanese berry for a super long-lasting and buildable volumizing effect.
Contact GEKA for more sustainable packaging solutions.
GEKA's Micro Bristles: Hygienic, Precise and Reduced Product Waste
GEKA has expanded its portfolio of hygienic, precise applicators by introducing ready-to-go solutions such as Micro Bristle Technology. The bristles do not spread, and thanks to adjusted rigidity and perfect resilience, they can also reach hard-to-access areas.
New Printing Technology: Shadow Printing
Shadow printing is the new printing technology at GEKA that is an innovative and sustainable decoration technique that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics for combination of matt and shiny surfaces. his decoration technique is incredibly flexible, allowing complex customized elements and patterns to be applied to bottles or caps.
GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume
GEKA presents its bi-injected mascara brush lashDIVINE, that has been designed for quick pay off and maximum volume. This two-material brush delivers extreme volume, with the stiffer core material providing stability while the outer bristle material catching each lash.
medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China
In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.
GEKA outpaces industry across key CDP rankings
medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.
GEKA earns EcoVadis Platinum sustainability rating for third year running
Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.
Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes
GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.
GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"
Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
- Abigail Mackay
- Product Info
- Created 05 Sep 2022
- Modified 12 Sep 2022
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