GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.
1.SIAM BRUSH CUT: Combine for a strikingly different effect
The patented SIAM brush cut promises especially precise mascara application. Special vertical volume zones on the brush absorb more mass and deliver targeted application to the lashes - a feature that makes SIAM brushes interesting for an immediate ultra-volume effect.
The production process that GEKA has developed also offers considerable potential for individualization: longer and shorter bristles can be freely combined depending on the desired application result. It's a real eye-catcher in both senses of the word!
2.SEPA TECHNOLOGY: The finishing touch
Maximum volume, faster application, no clumping and perfect combability of lashes – the SEPA technology delivers on all fronts. In this process, the ends of the bristle fibers - which are normally rough and cut off flat - are ground to a wedge shape. A special production process optimizes each patented twisted wire brush to the max and transforms it into a real miracle of separation.
3.HYPNO BRUSH CUT: More profile more volume
More profile for more volume: the HYPNO cut conjures up an unmistakable brush profile and can feature up to eight cut edges. The horizontal brush grooves can absorb an increased volume of mascara. And while long bristles ensure a reliable separation of lashes, the shorter bristles intensify the lash volume with each application.
4.MULTI-BENEFIT BRUSH: Changing the rules
No clumping, better separation, and faster application are what consumers are looking for in an all-in-one product. The MULTI-BENEFIT BRUSH satisfies this need. Based on experience developing molded brushes, GEKA combines multiple twisted wire brush technologies. The interaction of components offers entirely new possibilities and brushes can be easily adjusted.
The MULTI-BENEFIT BRUSH boasts the impressive potential of twisted wire brushes. Volume, defining, lengthening, curling – pick your preference and create new rules that emphasize your product’s strong points.
5.HYBRITION TECHNOLOGY: Perfectly double twisted
Achieve saturated volume with GEKA's hybriTION technology! An ingenious trick: a hybrid of the innovative EOS fiber and a sophisticated foil coating. By wrapping an ultra-thin layer of foil around the inner wire, the size of the formula reservoir increases. This is wrapped around the inner wire. The mirror-smooth surface of the film transports the mascara from the brush directly to the lashes – without wastage in a single application.
GEKA's excellence in fiber brush productions started in 1960 and since then has been continuously working on the perfect twisted wire brush to fit the needs of the liquid cosmetics industry. The company manufactures mascara brushes using it's exclusive, and patented fiber filaments and refining them with patented brush-cut technologies. Add different high-quality fibers, a range of fiber colors, brush grinds and shapes to create over 600 outstanding designs, which fit the viscosity and the desired application of the mascara.
For more specialist products and advice on mascara packaging solutions, contact GEKA
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GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
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Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
- Abigail Mackay
- Product Info
- Created 14 Nov 2022
- Modified 08 Nov 2022
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