GEKA will attend this year’s MakeUp in Paris exhibition to share its latest application solutions for liquid cosmetics with the industry. A standout highlight in the event’s product showcase area will be the pureDEFINITION mascara brush. The applicator, described as ‘perfect’ by the show’s expert jury, has won GEKA an IT PRODUCTS award for innovation.
The pureDEFINITION mascara brush is a new design created using GEKA’s bi injecting Sandwich technology. Many molded mascara applicators are made from only one plastic, meaning the bristles are hard and too harsh for sensitive eyes. GEKA’s Sandwich technology combats this issue. Here, a bi-injection process manufactures the brush from two different plastics, allowing the applicator to have both a hard core and soft bristles.
This combination creates a brush that curls, lengthens and separates lashes while remaining gentle to the eyes.
Its alternate rows of conical
bristles and slim wedge-shaped discs deliver the optimum amount of product for beautifully lengthened and defined lashes.
Frédéric Duquet, Head of R&D and innovation at GEKA says:
“We are delighted that another one of our high-precision beauty applicator solutions has won a prestigious IT PRODUCTS award. Our mission was to develop an applicator that delivers high-impact yet effortless results, even for the thinnest and shortest lashes. It is really rewarding for this to be recognized by industry experts. We can’t wait to meet everyone at MakeUp in Paris to talk about our products and learn about all the fantastic developments in the beauty industry.”
MakeUp in is a series of international industry events, bringing global beauty brands across all segments together. Following a successful trip to MakeUp in Shanghai where GEKA won an IT PRODUCTS award for its micro bristle fusionAPPLICATOR, GEKA will be at MakeUp in Paris. Find out more about the company’s award-winning, advanced beauty applicators by talking to GEKA’s experts at booth J22.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee
GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
GEKA’s sustainability work is rewarded
GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.
EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%
GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.
Virtuell packaging development par excellence
GEKA has launched a revolutionary 3D packaging configuration solution. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance.
- Bianka Cramblit
- Company News
- Created 19 Oct 2021
- Modified 19 Oct 2021
- Hits 721