GEKA has been selected as one of five finalists in the Innovation & Trends (IT) Awards at MakeUp in Los Angeles - recognizing the outstanding performance of our latest innovation: lift up FIBER.
Visitors can experience lift up FIBER live at the show on March 4–5 at the Los Angeles Convention Center, where our experts will be available at booth G42 to demonstrate the technology and discuss its benefits.
Designed to deliver a powerful mechanical lifting effect, lift-up FIBER features a solid round base with a tip split into four fine ends. This structure allows lashes to fall naturally into the gaps at the tip, lifting them while supporting even product pick-up. A porous fiber surface further improves bulk pick-up, helping to deliver visible results with control and consistency.
Engineered with a unique split tip design and porous fiber structure, lift up FIBER delivers a powerful mechanical lifting effect while ensuring precise and consistent product pick up. This innovation reflects GEKA’s ongoing commitment to pushing applicator design forward—combining brush architecture, surface structure, and formulation expertise to redefine application performance.
“We are proud to be recognized among such a strong group of innovators. This nomination reflects the dedication of our teams to pushing brush and fiber technology forward, always with application performance and user experience in mind.” — Huong Bister, Head of Global R&D
GEKA looks forward to presenting forward‑thinking solutions and shaping the trends that will drive the beauty industry in 2026 and beyond.