Defined, clump-free and feather-light lashes – the Mother of Lashes mascara delivers all that and more. Our customer Minori is a make-up brand for people who rarely wear make-up and prefer a natural appearance. This mascara fits the bill by creating an elegant yet natural look.
At GEKA, we place great importance on continuous optimization. The result is that we have developed a one-component injection molding process that allows us to manufacture mascara brushes from a single material. This process was used to create the magicDEFINER brush, which pairs with the Mother of Lashes mascara to deliver extremely defined lashes. The color, shape and flexibility of the brush are tailored specifically to customer requirements.
The packaging for the Mother of Lashes mascara was created using our modular system and is manufactured at our facility in Elgin, USA. The soft-touch surface makes the product particularly comfortable to hold. It is finished with white hot foil stamping. The overall design is minimalist and elegant, making it an ideal fit for the Minori brand.