In collaboration with THE ONE, we present three mascaras that each create a striking look. The products offer a range of benefits to suit personal taste and impress with three different brush shapes from GEKA.
First and foremost, the award-winning 5-in-1 Wonder Lash mascara, now available as limited Christmas & birthday editions, which simultaneously provides volume, length, curl, separation and nourishment for the lashes. For those who want that certain something, the Hypnotic Colour coloured mascara is the perfect choice! It not only adds length and volume to the lashes, but also creates a unique look thanks to its three intensely pigmented colors. The new False Lash Salon Lift 360° bendable mascara impresses with its unique lifting and curling effect, achieved by its 360° curved and bendable brush.
Our customer chose three different brush shapes for the three different mascaras: The flexi QUEEN brush is used to apply the unique colors of the Hypnotic Colour coloured mascara while the curlQUEEN brush was selected for the unique 360° lifting effect. For the 5-in-1 Wonder Lash mascara, GEKA developed a customized brush that gives lashes a striking look.
For the packaging, the mascaras all feature the same shaped bottle and cap, which GEKA produced especially for THE ONE. The packaging differs when it comes to the design and each mascara features hot foil stamping in a different color. The packaging for the limited edition Wonder Lash mascara is particularly striking because it is not black plastic like the others, but instead an eye-catching light, shimmering pink.