100 years of GEKA's brushes around the world

31 Jan 2025
GEKA GmbH

As GEKA celebrates 100 years of its brushes, the company will be highlighting some of its latest launches as well as its classics at MakeUp in LosAngeles.

Visitors will locate GEKA at booth J31 of the event taking place on 12 & 13 February at the LA Convention Center.

Arrange your appointment with GEKA at the event.

GEKA will also be bringing its brushes to other packaging events around the globe this year as it celebrates its key anniversary. Stay tuned to see where the company will be next!

Fall in Love With The featherBrush Mascara Applicator

Meet GEKA's featherBRUSH, a specially designed brush applicator engineered for beautiful results! The brush diameter and shape adapts perfectly the natural eye shape and bristles become longer from the tip to the base to match natural lash growth

Masterbatch Excellence: Fascinating Decoration Without Additional Coating

GEKA now offers metallic masterbatch with extra high-gloss pigment. The exclusively developed metallic chrome masterbatch uses an innovative type of metallic pigment to achieve real chrome surfaces. In addition, there is also the flip flop masterbatch, where the color changes depending on the lights. Decorating with masterbatch effects is an ideal alternative to time-consuming multi-step decoration.

GEKA Expands Global Footprint With Major Investments On Brazil Site

GEKA, a leader in innovative beauty application solutions, is set to expand its global footprint with strategic investments across its facility in Brazil. These targeted developments aim to enhance production capacity, streamline processes, and bring technologies to the beauty industry.

GEKA’s Best-Performing Eyebrow Combinations

GEKA's brand-new collection of best-performing eyebrow combinations features a huge range of different brush types for the perfect brow treatment. Find various brush technologies to provide consumers with an invaluable tool to style their brows including fiber brushes, molded brushes and nano twisted wire brushes.

Material Breakthrough! Bulk and Formulation Compliant PCR-PP for Cosmetic Packaging

This latest advancement saves 75% of CO2 emissions when compared to virgin PP and includes a minimum of 95% recycled content. Even with all these eco-friendly features, this new material offers unprecedented color brilliance with a spectacular visual effect such as metallic, pearl, chrome and multi-color, with the possibility of deep piano black.

Perfume Gel Applicator - Where sensuality meets gracefulness

The uniqueness of our on-the-go fragrance packaging is evident through the combination of matte and shiny shadow printing as well as shiny silver hot foil printing. GEKA's micro-bristle applicator fusion-APPLICATOR is ideal for a hygienic and precise application that can be applied throughout the day. The applicator is made of 50 delicate micro bristles with a bristle diameter of 0.08 mm2 at the tip. The bulk reservoir zone in the middle of the applicator is ensuring the perfect dosage of the perfume gel.

Meet GEKA's new featherBRUSH

Meet the ultimate lash look with GEKA’s new featherBRUSH! The brush fits perfectly the natural eye shape and has angled bristles for better grip & style, with a zig-zag arrangement.

The New Micro Bristle Applicator- preciseBLEND

NEW MICRO BRISTLE APPLICATOR - preciseBLEND uses 62 Micro bristles made of pharma-grade plastic, providing a higher dosage and application precision, ideal for dot application.

GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

phenomenalGLOSS: Order me today, fill me in 10 weeks!

The phenomenalGLOSS is one of the included models in the 10 week lead time program, that provides a reliable and versatile design for lipgloss or lip-related products. Complete with a doe foot applicator and cylindrical shape, its special feature is that it can be made of PET and also PCR PET depending on individual preference.

stunningLADY Mascara Packaging: Iconic Shape and Eco-Friendly Materials

Meet stunningLADY, a mascara model using an iconic cigar shape with a filling volume of 12ml. Choose your material of PP or PCR PET, your preferred brush applicator, glamorize the outside and enjoy a 10 week lead time.

GEKA receives fourth consecutive EcoVadis Platinum Sustainability Rating

Proving itself a frontrunner in creating positive impact on the planet and society in cosmetics, GEKA has been awarded its fourth consecutive Platinum Sustainability Rating from EcoVadis. This result places the high precision cosmetics application expert within the top 1% of assessed companies, demonstrating that ground-breaking beauty products needn’t cost the earth.

Eco-Friendly Mascara Brush: The Industry's First Post-Consumer Recycled Fiber Filament

Welcome the industry's first post-consumer recycled fiber filament the rebornBRUSH! The rebornBRUSH is made up of up to 65% PCR-PBT material fiber while still incorporating GEKA's HYPNO Technology. HYPNO Brush cuts provide more profile for more volume, featuring up to 8 cut edges and horizontal brush grooves.

GEKA's new Lip and Face Applicator: The miniBLENDER

miniBLENDER is GEKA's latest applicator, an eye-catching one component applicator that uses the soft beveled tullip shape, ideal for lip and face application. Thanks to this special design, the formulation can flow into the reservoir zone. This allows a very easy handling and quick, clean make-up results.

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

40th Anniversary of GEKA's Block Building System For Cosmetics

Since 1983, GEKA has been offering an extensive product line, for rapid product launches and price-sensitive budgets. The modular range of colored cosmetic packaging for liquids features more than 1,200 items, offering limitless possibilities for combining bottles, caps and applicators.

L'Oréal Paris Partner with GEKA for Telescopic Lift Mascara

The L'Oréal Paris Telescopic Lift Mascara impresses all with its unique packaging design and a deep black lash look that visually lengthens the lashes. The customer-exclusive packaging was specially designed and manufactured by GEKA for L‘Oréal, and special tools were even created to realize the desired result.

GEKA's Shadow Printing Nominated For The Innovation and Trends Award for MakeUp Paris 2023

GEKA joins MakeUp in Paris 2023 on the 14th and 15th June, with one of its recent sustainable innovations, Shadow Printing, nominated for the Innovation and Trends Award. Shadow printing is the new sustainable printing technology at GEKA that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics.

Discover GEKA's New Collection "Deserve" at MakeUP in Paris 2023

Global cosmetic packaging manufacturer GEKA joins MakeUp in Paris 2023 on the 14th and 15th June. You can meet the team at Booth J20 where GEKA will showcase its latest cosmetic innovations including the new collection "Deserve".

GEKA's Micro Bristles: Hygienic, Precise and Reduced Product Waste

GEKA has expanded its portfolio of hygienic, precise applicators by introducing ready-to-go solutions such as Micro Bristle Technology. The bristles do not spread, and thanks to adjusted rigidity and perfect resilience, they can also reach hard-to-access areas.

New Printing Technology: Shadow Printing

Shadow printing is the new printing technology at GEKA that is an innovative and sustainable decoration technique that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics for combination of matt and shiny surfaces. his decoration technique is incredibly flexible, allowing complex customized elements and patterns to be applied to bottles or caps.

Bi-Injected Mascara Brush Technology at GEKA

Customizable color options, faster applications, quick pay-off, maximum volume and 100% guaranteed brush quality with camera-monitored production, GEKA was the first to market with bi-injection brushes and has sold over 2 billion bi-injected brushes.

GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume

GEKA presents its bi-injected mascara brush lashDIVINE, that has been designed for quick pay off and maximum volume. This two-material brush delivers extreme volume, with the stiffer core material providing stability while the outer bristle material catching each lash.

medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China

In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.

GEKA outpaces industry across key CDP rankings

medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.

GEKA earns EcoVadis Platinum sustainability rating for third year running

Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.

Create wonderful lashes with GEKA’s new FAN C Brush

The new molded brush is specially designed to spread the lashes and features 2 application zones. Bristles can now be found at the brush tip, making them ideal for sharp separation and precise final touches.

Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes

GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.

GEKA receives the Blühender Betrieb "Blooming Business" award

GEKA has received this award from the Bavarian State Ministry for Environment and Consumer Protection within the scope of the "Blühpakt Bayern" for its flower- and bee-friendly outdoor areas.

MEDMIX appoints Oliver Vogel as new Head of GEKA

MEDMIX, a global leader in high-precision delivery devices, appoints Oliver Vogel as new Head of its Beauty brand GEKA, effective October 1st, 2022.

GEKA Elgin repeats success with EcoVadis Gold medal for sustainability!

For the second year running, the EcoVadis assessment places GEKA Elgin in the top 5% of all facilities assessed, with the site receiving a Gold Medal rating for sustainability.

GEKA's Natural Mascara to reduce your CO2 footprint

GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.

Jo Webb
Company News
English
Created 31 Jan 2025
Modified 31 Jan 2025
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